In Germany and internationally, gambling providers are increasingly withdrawing from live advertising during sporting events. A signal for more responsibility?
More and more gambling companies are reacting to public criticism and in future will refrain from advertising during live sports broadcasts. Particularly during soccer matches or Formula 1 races, viewers should no longer be encouraged to play by aggressive overlays.
This step comes as no surprise: strict advertising rules have already been introduced in countries such as the UK and Italy – Germany is now following suit. Industry insiders welcome the change and speak of a “necessary step towards self-regulation”.
German online casinos and plinko platforms are also facing change. In future, advertising will be more targeted, more discreet – but still effective. The aim remains to highlight serious offers without appearing intrusive.
Whether this will lead to more trust in the gambling industry in the long term remains to be seen. One thing is certain: The days of flashing banners at half-time are over.
